Are you looking for ways to promote your flatwork and decorative concrete services? This article is for you!
This book is packed with 15+ creative and effective ways to spread the word about your business. Concrete jobs will start “pouring in”. Even a small number of these strategies will help you get your business started and build a foundation for the future.
This article will show you how to stand out, attract drive-by attention, highlight your work, leverage professional contacts, create advertising, make social media work and much more.
These are just a few of the 15+ ways to promote a concrete company online or offline.
1. Branded Crew Safety Vests and Hats with Clear Phone Numbers & Website
Your crew shouldn’t be wearing the same work clothes and safety gear that everyone else wears. Branded gear will make you stand out from the rest. Your crew’s appearance can make a lasting impression on potential customers. It will show them that you are a professional, organized unit that takes pride and care about their company.
Your shirts, vests and caps should be designed so your brand and phone number can be clearly seen from far away.
- Bandit signs with logo, website & services offered
Bandit signs are signs that appear in front of a home to advertise for sale, or those that appear everywhere during an election. They are like mini-billboards.
Make sure your logo, website, contact information, and top services are clearly visible on the sign. You will defeat the purpose if you make the letters too small. Outdoor signage should be at least 2-inches high. This means that the letter can be seen from 50ft away. For every 50 feet more reading distance, add a half inch to the letter height.
Be aware of all laws regarding placement. Signs cannot be placed on public or private property without the permission of the owner or jurisdiction. For more information on bandit signs, see this.
- Truck wrapping with the clear website, phone number & services
Automotive sign shops can make vehicle wraps to your specifications. Wraps can be applied to almost any surface of a vehicle, giving you maximum advertising space. However, they can be costly.
An affordable alternative is a custom-made magnet sign. It can be attached to your truck’s side, roof, or tailgate and removed or moved quickly. A single magnetic sign can be made by many places for a very affordable price.
As with the bandit signs, clearly indicate your name, contact information, and services.
- Direct Mail to Every Door
To have flyers and brochures delivered to all addresses in a specific area, you can coordinate with the postal service. Only supply enough flyers to cover the route, and you will need to pay for the postage. Your flyers can be hand-delivered.
These are three fantastic opportunities to run your direct mail campaign.
1. a) Before Season Start
2. b) Welcoming new neighbors
3. c) Displaying neighbor driveways
5. You can network with other non-competitor contractors, introduce yourself and offer a JV/referral
Borrowing a friend’s computer is a great way to reach new people. You are likely to know and work alongside other contractors and trades as a contractor.
By promoting each other’s services, you can both help one another. Both businesses can double their reach by placing a short, business-card-sized ad in the promotional materials of each other. If you are hired together, you can team up to offer a discount or “bundle”.
- Community Event Sponsorship
It’s a great way to show your support. Sponsoring an event such as a block party, fundraiser or another community event will help you be seen as a good citizen. In exchange for a sign or banner promoting your company, you can offer to pay some of the expenses. You can even volunteer to help at the event and let potential clients know your name.
- Google My Business Listing Optimization for Finding on the Maps
Google My Business (GMB), a free tool, allows business owners to create GMB listings and be found through local searches. Follow these steps to create a Google My Business account.
- You will find more 5-star reviews at the end of every project
Your customers should be directed to your GMB listing after every project is completed. Ask them to leave 5-star reviews. You can give them a card with a QR Code or ask for permission to send them an SMS with the link and reminder to review.
- You can post Before & After photos of your project on Facebook, Instagram and Pinterest.
Pictures speak louder than words. To ensure you have enough images, always remember to take photos before and during every project. Hire a student or another helper who is proficient in social media to take photos and upload them online. This will allow you to concentrate on your best work.
- High-converting website that ranks high on Google and gets leads
You can use SEO tools such as SEMrush, ahrefs and Buzzsumo to improve the SEO of your website and rank higher in search engines.
Create a lead-capture page with tools like MailChimp and LeadPages. You can also give away something digital in exchange for email addresses like a consultation or a tip sheet.
- Google Ads
Are you looking for ways to advertise your concrete business on Google Ads? Register for a Google Ad account to get assistance with designing your ad. You can control your costs by only paying when customers click on your link or contact you.
- Facebook Ads
All users with accounts can set up Facebook ads from their profile. You can keep costs down by selecting the right audience and setting a daily budget that you are comfortable with.
- YouTube Ads
You can also make videos of your workplace or pitch your services. To host them, create a YouTube channel and consider buying YouTube ads.
- Pinterest Ads
All those amazing photos can be used on Pinterest. Simply add text to the image and it will link to your website or social media channels. Pinterest offers a reasonable advertising price and may give credit to new advertisers.
You can think of Pinterest as a phonebook. People go there when they are looking for something and ready to buy. Plus, Pinterest has no expiry date. Your pins could be attracting new business year after year.
- Get LIVE with a video walk-through of all your projects and ask your client to participate
Always be mindful of privacy policies. Get permission before you post these videos. These videos can be posted on your website or social media channels. Ask clients to share them for more reach.
- Bonus: Nurture leads & past clients via email marketing & text message marketing
The “fortune” is in the follow up. Automate your text message or email services to keep potential jobs coming. While you are still putting in great work, you can create a number of messages that will be sent to prospects or clients on a regular basis.
These 15 tips will help you advertise your concrete business and get more clients.